Why the Apple Watch is not called iWatch


Apple Watch


With the majority of the world oozing exuberance

For Apple’s new Watch

Some would suggest the time isn’t right.


But I believe the Watch will find its way

And become a practical supplement

To iPhone users worldwide.


But even more interesting is why

Apple does not call it the “iWatch.”


Could it be “i” fatigue

With Apple moving away

From the sub-branding name convention?


Certainly it’s not because of lawsuits.

Apple has enough cash and clout

To make claim on the name for an “iWatch”


The key to this riddle

Could mean more for Apple the company

Than to the Apple Watch itself.



About the Author

Ryan Gerardi
Creative, resourceful, and resilient B2B sales and marketing technologist who works with people and businesses on a variety of levels to help elevate their game, their brand, and their businesses.
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