Live web chat with sales guru Ian Coburn talking about the differences between poor and quality marketing funnels, sales pipeline management, and how practice and repetition can lead to success. Also learn about Ian’s free e-learning course – Sales Training Now!
Video and podcast featuring conversation with two auto retail marketers and a Chicagoland marketer about the growing trend of voice search for online shopping, and what retailers need to be thinking about and doing with Voice Search Optimization (VSO).
Your website is more than just a place where you present product information to shoppers. It’s also a minefield of data. Behavioral data. By understanding what behaviors drive car sales, you have the ability to know what brought them there, and ultimately where to get more of them.
Explored the smartest ways to acquire new car shoppers through paid search (PPC) with this video and podcast featuring Julie Lawton and Matthew Kolodziej from Experian Automotive, that highlights the key takeaways from Experian’s 2018 Sales Attribution Study, and how to optimize your New Make Model Keyword Campaigns.
Special Guest Frank J Lopes and Ryan Gerardi evaluate and critique randomly selected dealership website homepages for clear calls to action, consistency, and user experience.
This video and podcast features the first of three webcasts conducted with Experian Automotive where we begin dissecting the key takeaways of their 2018 Automotive Sales Attribution Study. In this session, we have a look at Branded Search – the data and best practices for dealers to purchase their own name in PPC Advertising.
Jumping into live video streaming means you’re getting into an increasingly crowded space. What benefit is there to streaming live as opposed to uploading an already produced video? How much planning and preparation are involved? What type of equipment do you need? Which platform is best for your live streaming endeavors? And do you even need to be live streaming in the first place?
This is a conversation about Personal Vision and Leadership featuring Mike Phillips, video blogger and podcaster, and Robb Holman, Global Leadership Coach and Author of the new book Lead the Way.
Jumpstart’s Eighth Annual Insights Book Highlights Where Automotive Shopping Preferences Have Changed and What’s In Store For The Year Ahead Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, released its eighth annual…
In today’s fast-paced, ultra-competitive marketplace, franchise marketers can ill afford to operate in a silo. A localized programmatic solution that employs a variety of tactics and operates across multiple digital channels has therefore become an…