video marketing

An Overview of Video Types for Marketing

Making the decision to include video in your marketing strategy is the easy part.  After all, video delivers impressive benefits when it’s done well. So once you know you want video, what’s the next step?…



To Video or Not to Video?

  Video has emerged as one of the single most important elements in a successful marketing campaign.  Video engages users and draws them into a website, resulting in visits that last nearly three times the…




The Shortening Human Attention Span and What it Means for Marketers

Solving the Goldfish Conundrum

According to research represented in this infographic, the attention span of humans has markedly decreased over the last 15 years. So much in fact that scientists have determined that our attention spans are now less…