Customers expect to be bombarded by dealers with deals and special offers. It’s been the de facto approach for decades. And right now, a pattern interrupt can make all the difference. Here are three alternative video types retailers should keep in mind when creating content: 1) What to Expect Videos; 2) Behind the Scenes Videos; How To Videos.
According to Lehel Reeves from Flick Fusion, 87% of marketing professionals use videos as a marketing tool. Here are 3 key pre-production tips for getting your video marketing strategy rolling, including one additional tip as explained by Terry Lancaster – Embrace the Suck.
Connecting with customers through video creates an instant connection in a form that today’s customers are already comfortable using. Many people today get news through video and also are more likely to video call friends and family. Video is, simply put, the way people want to engage today.
Back in the day, car dealers and business owners would stand out on the street, glad handing and engaging with the public. Those who put in that time of active engagement went on to build empires and write books on how to sell. Multi-Purpose Video Marketing is an approach that allows dealers to engage with the public where they are – ONLINE.
In this installment of Video Marketing Tips for Auto Retailers we look at the importance of owning and centralizing the data and analytics that can be collected using a proprietary video marketing platform such as Flick Fusion as opposed to permitting platforms such as YouTube and Facebook own and leverage that information for their own interests.
In this Social Selling in Auto Retail session, Terry Lancaster and Ryan Gerardi discuss 5 things that Auto Sales Professionals can do to be more comfortable using video in their online marketing strategy.
Live virtual roundtable panel discussion featuring Adam Thrasher, Chad Morgan, Terry Lancaster, and Collin Davis talking about 2020 trends to watch on video marketing for auto retail.
Another installment of our comprehensive video marketing series. In this piece we explain the consequences of using YouTube to host videos on your retail website and the benefits of hosting your own videos with a host provider designed to let you own the data and control the shopper experience through the use of video.
One of the nice things about YouTube for advertisers is the platform’s ability to place hyper-target ads onto videos for individual viewers based on behavior. Imagine having that same capability with videos on your own website, or across third-party publications? In this video featuring Flick Fusion CEO Tim James, we discuss how the use of a video marketing platform like Flick Fusion makes it possible for auto retailers to create the same type of user experience with video on their websites, without the risk of losing visitors the way you do with embedded YouTube videos.
Mic? Check. Camera? Check. Software that pulls it all together? If you’re ready to turn your recorded footage into a polished video, it’s time to evaluate your options in video editing software. This video and podcast brings to light your options when it comes to video editing software – from premium solutions to freeware.