Customers expect to be bombarded by dealers with deals and special offers. It’s been the de facto approach for decades. And right now, a pattern interrupt can make all the difference. Here are three alternative video types retailers should keep in mind when creating content: 1) What to Expect Videos; 2) Behind the Scenes Videos; How To Videos.
According to Lehel Reeves from Flick Fusion, 87% of marketing professionals use videos as a marketing tool. Here are 3 key pre-production tips for getting your video marketing strategy rolling, including one additional tip as explained by Terry Lancaster – Embrace the Suck.
Back in the day, car dealers and business owners would stand out on the street, glad handing and engaging with the public. Those who put in that time of active engagement went on to build empires and write books on how to sell. Multi-Purpose Video Marketing is an approach that allows dealers to engage with the public where they are – ONLINE.
In this installment of Video Marketing Tips for Auto Retailers we look at the importance of owning and centralizing the data and analytics that can be collected using a proprietary video marketing platform such as Flick Fusion as opposed to permitting platforms such as YouTube and Facebook own and leverage that information for their own interests.
One of the nice things about YouTube for advertisers is the platform’s ability to place hyper-target ads onto videos for individual viewers based on behavior. Imagine having that same capability with videos on your own website, or across third-party publications? In this video featuring Flick Fusion CEO Tim James, we discuss how the use of a video marketing platform like Flick Fusion makes it possible for auto retailers to create the same type of user experience with video on their websites, without the risk of losing visitors the way you do with embedded YouTube videos.
Mic? Check. Camera? Check. Software that pulls it all together? If you’re ready to turn your recorded footage into a polished video, it’s time to evaluate your options in video editing software. This video and podcast brings to light your options when it comes to video editing software – from premium solutions to freeware.
Excerpt from our free on-demand video course for auto dealers show several different types of videos dealers can make for their website: New Model Test Drive Information Videos, Vehicle Inventory Walkaround Videos, Why Buy from Us Value Proposition Videos, and Finance FAQ Videos. Get the free online course today.
Today’s video marketing has come a long way and it shows no signs of slowing down. If anything, the technology is poised to become even more robust and capable of delivering usable analytics for businesses by creating engaging, relevant, and personalized content for users.
Video blog featuring Flick Fusion COO Time James talking about the importance of a video marketing platform for auto dealers and agencies to robust enough to provide scalability and personalization to help deliver your message to the right customer at the right time wherever he or she might be.