Advertisers are always looking for new ways to better reach their desired audiences. Semantic targeting is one way we’ve discussed (In Online Advertising, Placement is All Semantics—or Should Be). Social targeting is another. With Walmart’s…
Digital advertising has a stain on it, left by the second wave of advertising. Behavioral tracking and the illicit supercookie have tainted what should be a more popular way of reaching consumers. In his article,…
“I’m not sure that I really care about what people think about my brand because I know that most of the decisions [consumers] make have nothing to do with thinking. If you’re not catching people…