Back in the day, car dealers and business owners would stand out on the street, glad handing and engaging with the public. Those who put in that time of active engagement went on to build empires and write books on how to sell. Multi-Purpose Video Marketing is an approach that allows dealers to engage with the public where they are – ONLINE.
In this installment of Video Marketing Tips for Auto Retailers we look at the importance of owning and centralizing the data and analytics that can be collected using a proprietary video marketing platform such as Flick Fusion as opposed to permitting platforms such as YouTube and Facebook own and leverage that information for their own interests.
Another installment of our comprehensive video marketing series. In this piece we explain the consequences of using YouTube to host videos on your retail website and the benefits of hosting your own videos with a host provider designed to let you own the data and control the shopper experience through the use of video.
One of the nice things about YouTube for advertisers is the platform’s ability to place hyper-target ads onto videos for individual viewers based on behavior. Imagine having that same capability with videos on your own website, or across third-party publications? In this video featuring Flick Fusion CEO Tim James, we discuss how the use of a video marketing platform like Flick Fusion makes it possible for auto retailers to create the same type of user experience with video on their websites, without the risk of losing visitors the way you do with embedded YouTube videos.
Mic? Check. Camera? Check. Software that pulls it all together? If you’re ready to turn your recorded footage into a polished video, it’s time to evaluate your options in video editing software. This video and podcast brings to light your options when it comes to video editing software – from premium solutions to freeware.
From selfie sticks to stabilizers, accessories, and lighting, this comprehensive breakdown of equipment and lighting considerations you will need to produce professional quality videos for your dealership offers ideas and suggestions for all types of video production and experience levels.
In this segment of our Video Marketing for Auto Retail article series brought to you by Flick Fusion, we look at personality video marketing strategies for auto sales professionals such as Mike “Louisville Chevy Dude” Davenport, Mike Columbus – Seattle Honda Pro, El Patronn, and Bow Tie Terrance. Get the free on-demand video course for auto retail here.
Excerpt from our free on-demand video course for auto dealers show several different types of videos dealers can make for their website: New Model Test Drive Information Videos, Vehicle Inventory Walkaround Videos, Why Buy from Us Value Proposition Videos, and Finance FAQ Videos. Get the free online course today.
Today’s video marketing has come a long way and it shows no signs of slowing down. If anything, the technology is poised to become even more robust and capable of delivering usable analytics for businesses by creating engaging, relevant, and personalized content for users.
Video overview of 6 different types of videos that auto dealers and other retailers should consider for their marketing strategy: Value Proposition, Educational and Informative, Walkaround, Customer Testimonials, Service Diagnosis, Live Stream. Get the free online video marketing strategy course here.