In a culture filled with self-proclaimed leaders, masters, and motivators – I, like many, am weary of what crosses my path. I’m not one for self-help material, and I certainly don’t grab for business-minded how-to books. With Brandin Wilkinson, however, Author of ReThink Selling, the title and description of his book grabbed my attention: Why you only know 20% of sales.
Video and podcast featuring conversation with two auto retail marketers and a Chicagoland marketer about the growing trend of voice search for online shopping, and what retailers need to be thinking about and doing with Voice Search Optimization (VSO).
Podcast and video featuring Ryan Gerardi, Terry Lancaster, and John Couture talking about the Super Bowl LIII commercials. From Hyundai’s ‘Elevator to Hell’ to Bud Lights’ ‘Game of Beers’ and ‘Bud Thrones’ these guys cover it all with wit, charm, and sarcasm. Also included in this post are several hilarious Tweets that were featured during the live show.
Your website is more than just a place where you present product information to shoppers. It’s also a minefield of data. Behavioral data. By understanding what behaviors drive car sales, you have the ability to know what brought them there, and ultimately where to get more of them.
NADA 2019 begins this week (JAN 24-27) in San Francisco. To kick off the event, we dedicated this episode of our live weekly broadcast to have a look at all the action. From keynote speakers to planned functions and activities, this podcast and video covers a lot of ground.
Explored the smartest ways to acquire new car shoppers through paid search (PPC) with this video and podcast featuring Julie Lawton and Matthew Kolodziej from Experian Automotive, that highlights the key takeaways from Experian’s 2018 Sales Attribution Study, and how to optimize your New Make Model Keyword Campaigns.
Special Guest Frank J Lopes and Ryan Gerardi evaluate and critique randomly selected dealership website homepages for clear calls to action, consistency, and user experience.
This video and podcast features the first of three webcasts conducted with Experian Automotive where we begin dissecting the key takeaways of their 2018 Automotive Sales Attribution Study. In this session, we have a look at Branded Search – the data and best practices for dealers to purchase their own name in PPC Advertising.
Jumping into live video streaming means you’re getting into an increasingly crowded space. What benefit is there to streaming live as opposed to uploading an already produced video? How much planning and preparation are involved? What type of equipment do you need? Which platform is best for your live streaming endeavors? And do you even need to be live streaming in the first place?
Do you ever find that life sometimes isn’t fair? Do you know people who believe that a great life at work and at home are beyond their grasp? Truth is, a great life often requires…