Your website is more than just a place where you present product information to shoppers. It’s also a minefield of data. Behavioral data. By understanding what behaviors drive car sales, you have the ability to know what brought them there, and ultimately where to get more of them.
Explored the smartest ways to acquire new car shoppers through paid search (PPC) with this video and podcast featuring Julie Lawton and Matthew Kolodziej from Experian Automotive, that highlights the key takeaways from Experian’s 2018 Sales Attribution Study, and how to optimize your New Make Model Keyword Campaigns.
This video and podcast features the first of three webcasts conducted with Experian Automotive where we begin dissecting the key takeaways of their 2018 Automotive Sales Attribution Study. In this session, we have a look at Branded Search – the data and best practices for dealers to purchase their own name in PPC Advertising.
Equipped with the ability to identify your website’s highest value users, dealers now have a new ability. The ability to determine which traffic sources and advertising partners are providing highest value users.