Consumer Touch Points - Kelley Koliopulos

🎙 Consumer Touch Points: Identifying what drives traffic into the store [VIDEO]

What’s necessary for any retail or service-based industry like dealerships is a complete understanding of where their traffic comes from. While every marketing tool can be tracked and monitored individually – at least, at a high level – it’s extremely time consuming. Aggregating touch point data can assist dealers in understanding where their customers are coming from.

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