How Custom Labeling Can Improve Your Brand Image
Custom labeling doesn’t have to break the bank. The extra investment of a few dollars here and there will pay for itself in improved noticeability, and a better brand image. Here’s how…
branding
Lost in Translation – Why Language Matters in Auto Marketing
Operating in a global economy presents plenty of unique challenges. When working in different countries, it’s important to consider not only the local language but the culture as well. It’s a lesson that has been…
What You Can Learn From the Biggest Automotive Marketing Fails
Marketing can be a rough game. An idea and delivery can seem so perfect in the moment, inspiring at the pitch, momentous as the campaign rolls out with high expectations … only to fall flat…
Tesla Labor Woes, Simplifying Attribution, 6 Tips to Hit a Home Run with Your Brand Story
What’s at the root of Tesla’s labor troubles? (CS Monitor) As Tesla promises to deliver the cars of tomorrow, it may be inheriting the labor problems of yesterday’s auto industry. The electric-car company’s workplace practices…