Back in the day, car dealers and business owners would stand out on the street, glad handing and engaging with the public. Those who put in that time of active engagement went on to build empires and write books on how to sell. Multi-Purpose Video Marketing is an approach that allows dealers to engage with the public where they are – ONLINE.
In this installment of Video Marketing Tips for Auto Retailers we look at the importance of owning and centralizing the data and analytics that can be collected using a proprietary video marketing platform such as Flick Fusion as opposed to permitting platforms such as YouTube and Facebook own and leverage that information for their own interests.
Another installment of our comprehensive video marketing series. In this piece we explain the consequences of using YouTube to host videos on your retail website and the benefits of hosting your own videos with a host provider designed to let you own the data and control the shopper experience through the use of video.
From selfie sticks to stabilizers, accessories, and lighting, this comprehensive breakdown of equipment and lighting considerations you will need to produce professional quality videos for your dealership offers ideas and suggestions for all types of video production and experience levels.
Operating in a global economy presents plenty of unique challenges. When working in different countries, it’s important to consider not only the local language but the culture as well. It’s a lesson that has been…
If you’ve already gotten used to ordering everything from books to slippers on Amazon, then their next move might not surprise you that much. Recently the mega e-retailer announced its plans to begin selling cars…
Competition among auto retailers is at an all-time high and doing the same thing as your competition won’t get you better results, it’ll get you the same results – or worse. Everyday you need to…
Prior to online marketing, facts about where vehicle sales came from, and how advertising campaigns performed were hard to come by. From a practical viewpoint you couldn’t really tie back sales to your TV, print, and…
In automotive marketing, it’s all about the Internet now, right? Well, yes and no: Yes: Going Online Both car buyers and car sellers are going online more than ever before. According to emarketer.com,…