Video and podcast featuring conversation with two auto retail marketers and a Chicagoland marketer about the growing trend of voice search for online shopping, and what retailers need to be thinking about and doing with Voice Search Optimization (VSO).
Your website is more than just a place where you present product information to shoppers. It’s also a minefield of data. Behavioral data. By understanding what behaviors drive car sales, you have the ability to know what brought them there, and ultimately where to get more of them.
Auto retailers are doing a lot of great things these days with video. From customer testimonial videos to personalized walk around videos and vehicle inventory videos, there is no doubt that video marketing for auto…
Explored the smartest ways to acquire new car shoppers through paid search (PPC) with this video and podcast featuring Julie Lawton and Matthew Kolodziej from Experian Automotive, that highlights the key takeaways from Experian’s 2018 Sales Attribution Study, and how to optimize your New Make Model Keyword Campaigns.
This video and podcast features the first of three webcasts conducted with Experian Automotive where we begin dissecting the key takeaways of their 2018 Automotive Sales Attribution Study. In this session, we have a look at Branded Search – the data and best practices for dealers to purchase their own name in PPC Advertising.
Equipped with the ability to identify your website’s highest value users, dealers now have a new ability. The ability to determine which traffic sources and advertising partners are providing highest value users.
Auto retailers can benefit from developing a well-rounded customer rewards and incentives that benefit both the customer and the dealership, if they put in the time to build it with a clear strategy in mind. Here are some ideas.
The first car dealership was established by William E. Metzger in 1898. While dealerships have been around for more than 100 years, the way people sell cars has only begun to radically change in the…
North Andover, MA — March 20, 2018— Semcasting (www.semcasting.com), creators of the patented IP targeting technology Semcasting Smart Zones®, today announced that SmartTarget Leads, the solution that converts website, mobile visits and ad impressions into…