auto retail marketing


Creating a Connection with the Customer Through Video

Creating a Connection with the Customer Through Video

Connecting with customers through video creates an instant connection in a form that today’s customers are already comfortable using. Many people today get news through video and also are more likely to video call friends and family. Video is, simply put, the way people want to engage today.


Consumer Touch Points - Kelley Koliopulos

🎙 Consumer Touch Points: Identifying what drives traffic into the store [VIDEO]

What’s necessary for any retail or service-based industry like dealerships is a complete understanding of where their traffic comes from. While every marketing tool can be tracked and monitored individually – at least, at a high level – it’s extremely time consuming. Aggregating touch point data can assist dealers in understanding where their customers are coming from.