Company public announcement about the re-designed and enhanced Auto Retail Marketing Mastermind program that features discussion groups and roundtables where automotive marketing professionals gather to network and collaborate.
Connecting with customers through video creates an instant connection in a form that today’s customers are already comfortable using. Many people today get news through video and also are more likely to video call friends and family. Video is, simply put, the way people want to engage today.
What’s necessary for any retail or service-based industry like dealerships is a complete understanding of where their traffic comes from. While every marketing tool can be tracked and monitored individually – at least, at a high level – it’s extremely time consuming. Aggregating touch point data can assist dealers in understanding where their customers are coming from.
Special Guest Frank J Lopes and Ryan Gerardi evaluate and critique randomly selected dealership website homepages for clear calls to action, consistency, and user experience.