Article two in a 3-part series about convergence in the automotive, transportation, logistics, and mobility tech sectors. This piece reflects upon how buzzwords such as Big Data, Analytics, Attribution, AI & Machine Learning, and Digital Retailing obscure the view for auto retailers to navigate forward efficiently and profitably.
*Editor’s Note – This is a contributed post from a guest author. Views and opinions may not necessarily be represented of our editors. It’s funny, everyone’s key performance indicators (KPIs) are becoming outdated. I’m watching…
Business owners and entrepreneurs make dozens of decisions every day. But when it comes to marketing, things can get a bit murky. Entrepreneurs want value for their marketing dollars but they end up overthinking and…
Prior to online marketing, facts about where vehicle sales came from, and how advertising campaigns performed were hard to come by. From a practical viewpoint you couldn’t really tie back sales to your TV, print, and…
Attribution has become a major issue for many marketing organizations. With the explosion of social and online channels; multi-channel, multi-touch campaigns have become the norm for engaging consumers in conversations about brand and product….