The best degrees for pursuing a career in marketing provide a well-rounded education in marketing, business, and communication. Use this article as a guide to get started when choosing your degree as an aspiring marketer.
Our second annual recap of the good, bad, and ugly of Super Bowl LIV. From the game to commercials to the half time show, join John, Ryan, & Terry as they recap the commercial experience…
Podcast and video featuring Ryan Gerardi, Terry Lancaster, and John Couture talking about the Super Bowl LIII commercials. From Hyundai’s ‘Elevator to Hell’ to Bud Lights’ ‘Game of Beers’ and ‘Bud Thrones’ these guys cover it all with wit, charm, and sarcasm. Also included in this post are several hilarious Tweets that were featured during the live show.
In today’s fast-paced, ultra-competitive marketplace, franchise marketers can ill afford to operate in a silo. A localized programmatic solution that employs a variety of tactics and operates across multiple digital channels has therefore become an…
In spite of COPPA and GDPR regulations, Adtech Created for Adults Collects Data on Kids New York, New York — December 13, 2017 — New research released this week shows that adult ad technology is collecting…
Time Inc’s MNI Targeted Media today announced a new attribution solution that links engagement to the individual user level. The enhancement will join the proven media strategy company’s proprietary platform that has outperformed industry benchmarks by…
Mobile marketing has been around since the birth of mobile phones. Today, the power of the web and the highly advanced smartphones, have given mobile marketing a leading role in a marketing strategy. Although mobile…
Facebook Courts Video Makers for ‘Watch’ Tab With Financial Incentives (Wall Street Journal) Facebook has officially thrown its hat – and its 2 billion users – into the ring for streamable programming. Thrillest, NowNext News,…
Social Media Why Snapchat Is the New TV (WSJ) In the registration filing for its initial public stock offering, Snapchat parent Snap Inc. said its competitors range from Google, Apple and Facebook to popular Asian…
Technology & Innovation The Advertising Personalization Classification System (Medium) This is the story of how advertising stopped being the intrusive, attention-hogging annoyance you go out of your way to avoid, and was transformed into something…