Google AdWords Says “Thank You” with Magic

If you are a registered Google AdWords user then you probably received an email from them with a thank you note and link to a very impressive video on YouTube.

At first it seemed kind of silly and I wasn’t sure where it was going but after the second stint where I could more clearly see what was going on, it was apparent that this was no ordinary video.

Click image to watch video

The video starts off with a cordial greeting from Google AdWords Senior VP Susan Wojcicki. Shortly afterward a scientist (actor) appears with a large remote device and you are transitioned to the first gimmick, the Spelling Bees which attempt to write your company domain name in the sky. I wasn’t paying close enough attention to notice the domain name written backwards.

In the second stint they pursue a “big low-tech” idea using 10M dominoes to say thank you, but that effort is destroyed by a helicopter mistakenly flying too low and ruining the card. It was here that I first noticed my domain being used.

In the third stint, Google writes your domain on the moon. Really they do. You can see it in the video.

Since I am not able to embed the video here in this post, you should be able to use my link to view it on YouTube. If you received one too then I suspect the only difference would be the domain that appears in the video, which, if you think about it, is what is so extraordinary about it. I didn’t realize you could do such custom things on the fly using video these days.

Thanks Google.

About the Author

Ryan Gerardi
Creative, resourceful, and resilient B2B sales and marketing technologist who works with people and businesses on a variety of levels to help elevate their game, their brand, and their businesses.
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