In today’s fast-paced, ultra-competitive marketplace, franchise marketers can ill afford to operate in a silo. A localized programmatic solution that employs a variety of tactics and operates across multiple digital channels has therefore become an…
North Andover, MA — March 20, 2018— Semcasting (www.semcasting.com), creators of the patented IP targeting technology Semcasting Smart Zones®, today announced that SmartTarget Leads, the solution that converts website, mobile visits and ad impressions into…
The Automotive News “Weekend Drive” Podcast team of Dave Pericak, Michael Martinez and Michael Wayland got together to have a look at the car commercials of the 2018 Super Bowl. We’ve gathered them all together…
LinkedIn has gone from alternative professional networking to career must have. For people who want to grow a business or get ahead in the professional world, LinkedIn can be a fertile ground for leads, contacts…
Automotive AI has become a slick selling point for many car manufacturers. A car that knows a driver has become a great way to highlight how customizable a vehicle is. Drivers can set their car’s…
Newswire By David Shepardson WASHINGTON, Jan 24 (Reuters) – The chairman of the U.S. Senate Commerce Committee on Tuesday said he is pursuing different strategies to win approval this year of landmark self-driving car legislation…
Uber ended 2017 with a buyout they hope will boost their struggling brand. Stateside, Uber was besieged by a number of PR scandals during 2017. Uber has worked to address the issues these scandals have…
Science fiction books, comics, television shows and movies have been shaping the future of real life technology for generations. From the ‘communication watch’ Dick Tracy sported to the handheld communicators in Star Trek, we’ve become…
Operating in a global economy presents plenty of unique challenges. When working in different countries, it’s important to consider not only the local language but the culture as well. It’s a lesson that has been…
Let’s face it, content via video is often the easiest way to get the information you need. At the same time, waiting for Bob from Quincy, California to introduce himself and get down to the…