Marketing happens everywhere these days. Whether you’re checking the headlines on your favorite news site, following the latest trends on LinkedIn and Twitter or simply posting something to your own social media account, chances are…
Equipped with the ability to identify your website’s highest value users, dealers now have a new ability. The ability to determine which traffic sources and advertising partners are providing highest value users.
Video content has become an important part of marketing campaigns for companies from every walk of life. Whether you’re delivering instructional videos or tutorials or you’re sharing information through a Live Stream, a clean and…
This is a conversation about Personal Vision and Leadership featuring Mike Phillips, video blogger and podcaster, and Robb Holman, Global Leadership Coach and Author of the new book Lead the Way.
*Editor’s Note – This is a contributed post from a guest author. Views and opinions may not necessarily be represented of our editors. It’s funny, everyone’s key performance indicators (KPIs) are becoming outdated. I’m watching…
Auto retailers can benefit from developing a well-rounded customer rewards and incentives that benefit both the customer and the dealership, if they put in the time to build it with a clear strategy in mind. Here are some ideas.
For the most part, B2B companies are faced with one of two scenarios when it comes to sales: Either they are new to the scene with no brand recognition, or they have brand recognition that…
The first car dealership was established by William E. Metzger in 1898. While dealerships have been around for more than 100 years, the way people sell cars has only begun to radically change in the…
To say the world is changing would be cliche and nondescript. To say it’s changing at accelerated levels would be more descriptive, but even still that does not provide proper perspective. The world is changing…
When you promote information on your B2B website, typically no more than 5-10% of people visiting (AT BEST!) convert into a phone call or web lead. Do you ever wonder about the 90-95% of people…