Uber ended 2017 with a buyout they hope will boost their struggling brand. Stateside, Uber was besieged by a number of PR scandals during 2017. Uber has worked to address the issues these scandals have…
Science fiction books, comics, television shows and movies have been shaping the future of real life technology for generations. From the ‘communication watch’ Dick Tracy sported to the handheld communicators in Star Trek, we’ve become…
Operating in a global economy presents plenty of unique challenges. When working in different countries, it’s important to consider not only the local language but the culture as well. It’s a lesson that has been…
Let’s face it, content via video is often the easiest way to get the information you need. At the same time, waiting for Bob from Quincy, California to introduce himself and get down to the…
Marketing can be a rough game. An idea and delivery can seem so perfect in the moment, inspiring at the pitch, momentous as the campaign rolls out with high expectations … only to fall flat…
Net Neutrality was voted down on Thursday by a vote of 3 to 2. The outcome of the vote was as expected, but few understand what it could mean in terms of the future of…
In spite of COPPA and GDPR regulations, Adtech Created for Adults Collects Data on Kids New York, New York — December 13, 2017 — New research released this week shows that adult ad technology is collecting…
Time Inc’s MNI Targeted Media today announced a new attribution solution that links engagement to the individual user level. The enhancement will join the proven media strategy company’s proprietary platform that has outperformed industry benchmarks by…
Mobile marketing has been around since the birth of mobile phones. Today, the power of the web and the highly advanced smartphones, have given mobile marketing a leading role in a marketing strategy. Although mobile…
Staying connected to customers is more important than ever before when it comes to the health of your business. Companies today can connect with customers through their websites via chat and phone, and through social media, but…