In a culture filled with self-proclaimed leaders, masters, and motivators – I, like many, am weary of what crosses my path. I’m not one for self-help material, and I certainly don’t grab for business-minded how-to books. With Brandin Wilkinson, however, Author of ReThink Selling, the title and description of his book grabbed my attention: Why you only know 20% of sales.
Video and podcast featuring conversation with two auto retail marketers and a Chicagoland marketer about the growing trend of voice search for online shopping, and what retailers need to be thinking about and doing with Voice Search Optimization (VSO).
Podcast and video featuring Ryan Gerardi, Terry Lancaster, and John Couture talking about the Super Bowl LIII commercials. From Hyundai’s ‘Elevator to Hell’ to Bud Lights’ ‘Game of Beers’ and ‘Bud Thrones’ these guys cover it all with wit, charm, and sarcasm. Also included in this post are several hilarious Tweets that were featured during the live show.
This post features a conversation with Mike Phillips on a special ‘Streamers and Casters’ edition of our weekly show. Mike is a producer and host of multiple shows, live streams, and podcasts. In the conversation we recap our streaming and casting endeavors from 2018 and look ahead to 2019 at things like branding, technology, distribution, etc.
Your website is more than just a place where you present product information to shoppers. It’s also a minefield of data. Behavioral data. By understanding what behaviors drive car sales, you have the ability to know what brought them there, and ultimately where to get more of them.
NADA 2019 begins this week (JAN 24-27) in San Francisco. To kick off the event, we dedicated this episode of our live weekly broadcast to have a look at all the action. From keynote speakers to planned functions and activities, this podcast and video covers a lot of ground.
Auto retailers are doing a lot of great things these days with video. From customer testimonial videos to personalized walk around videos and vehicle inventory videos, there is no doubt that video marketing for auto…
In his annual post, AutoConversion Founder & CEO Ryan Gerardi provides a summary of activities that were fulfilled in 2018, and a look ahead to 2019, detailing growth goals for the company. There is also a video thanking everyone for a terrific 2018.
Explored the smartest ways to acquire new car shoppers through paid search (PPC) with this video and podcast featuring Julie Lawton and Matthew Kolodziej from Experian Automotive, that highlights the key takeaways from Experian’s 2018 Sales Attribution Study, and how to optimize your New Make Model Keyword Campaigns.
AC ON AIR is a weekly show that focuses on people, ideas, and technologies that influence how we are connected, and how we get around. It was launched initially in March 2018 and we are pleased to welcome back the show for a third season.