🎙 MTC Show. Reimagining Business with Artificial Intelligence Marketing

Matthew Fanelli from MNI Targeted Media on the Mobility Tech & Connectivity Show

In a recent article about the changing role that AI plays in digital marketing, author Janine Pollack writes that Artificial Intelligence and marketing-based analytic data models have made it possible to do things that marketers have talked about for decades. The conversation, she states, has become a reality thanks to on-demand computing power, increasingly connected consumers, and advances in AI.

In fact, by the end of this year, 20% of companies are expected to have dedicated workers that monitor and invest into AI.

And according to Boston Consulting Group, as referenced in Pollack’s article, “Brands that create personalized experiences by integrating advanced digital technologies and proprietary data for customers are seeing revenue increase by 6% to 10%—two to three times faster than those that don’t.”

Conversation with Matthew Fanelli from MNI Targeted Media

This week on the MTC show, we invited MNI Targeted Media SVP of Digital Sales – Matthew Fanelli to talk with us about the changing role that AI is and will continue to play in digital marketing.

Matt is an accomplished, results oriented Senior Vice President who has excelled in the field of Digital Media Management, who presently manages a team of more than 25 professionals across multiple departments related to Digital Media at MNI, a data-drive technology company that identifies and targets precise audiences, across platforms, connecting brands with the consumers they need to reach.

The Mobility Tech & Connectivity Show

Aired January 2020


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About the MTC Show

The Mobility Tech & Connectivity Show is a weekly webcast that is streamed live on our YouTube channel and features news, analysis, and opinion from people and companies that influence how we are connected and the way we get around.

The show is recorded and then featured on the AutoConverse Podcast.

To learn more about the show and to sign up to be a guest, follow this link.

About the Author

Ryan Gerardi
Creative, resourceful, and resilient B2B sales and marketing technologist who works with people and businesses on a variety of levels to help elevate their game, their brand, and their businesses.