The idea of Marketing Automation is certainly all the rage these days. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing, especially inbound marketing.
Specifically, marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
And one such channel that can be utilized by automation software is LinkedIn. With more than 600 million business professionals on the network, the more efficiently and effectively you can identify, reach, and engage LinkedIn users that meet your targeting criteria, the better, right?
In fact, according to one B2B Marketing expert, Shawn Elledge from the Lead Generation Institute, more than 72% of a salesperson’s day is wasted on non-revenue generating activities such as hunting for contacts, locating contact information, one-off emails, and creating slide decks.
What if you could cut this time wasted in half? How would this impact your sales numbers?
With effective automation software, you can. Marketing departments, consultants, and employees benefit from marketing automation software by specifying criteria and outcomes for tasks and processes which are then interpreted, stored, and executed by software, which increases efficiency and reduces human error.
In this week’s B2B Marketing and Sales Hacks webinar, we welcome Elledge as our Special guest for a discussion about marketing automation software and LinkedIn for B2B lead generation purposes.
B2B Marketing and Sales Hacks
Monday July 13th at 3pm Central (US & Canada)
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Marketing Automation Software
Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by a customer. The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions
B2B Marketing Automation Software by SalesLead Automation
SalesLead Automation (SLA) is Shawn’s B2B lead generation company with experience in database marketing, content marketing, marketing technology (MarTech) and services backed by 150 million contact records. There isn’t a contact demographic or company firmographic that SLA can’t reach globally, which is why companies choose SLA to support their B2B lead generation efforts.
SLA services include: content marketing, cost per lead programs, sales automation programs, marketing automation programs, email lists and social automation.
Use the live chat on our website to talk with us about your B2B marketing automation and lead generation needs today! AutoConversion is partnering with SLA and we are happy to be part of the solution for you by bringing Shawn and his team into the mix here.
Visit our Partner Solutions section today!