Bar codes are nothing new, we have had them in grocery stores for decades. But what about in advertising? Are you beginning to see signs and symbols like these that are appearing in ads all over the place?
It is too soon to tell if bar codes such as QR codes and the Microsoft Tag will become a permanent part of advertising. They certainly have a nifti-ness to them, but will it last?
Below is a video that shows how and why to scan a QR code using your BlackBerry. This technique can be applied using other types of smartphones such as iPhone and Android. We will have videos up for those devices shortly too.
Note to reader: Because we use QR codes in our advertising, on the web and in print, we often need to link people to a page that offers instructions so that people requiring assistance have somewhere to go. This is one of those pages. If you are interested in using QR code scanning technology in your advertising, contact us today.