When we think of B2B Marketing, we tend to think of things like branding and advertising, inbound marketing, content marketing, lead generation, and demand generation. All things designed to GET MORE and move the needle for our business.
But what about ideas such as staying connected, engaging, and (my favorite) gathering intel? Are these only functions of sales? And what are some ways to accomplish these things? What are the tools we have to do this? And where is the bridge (or gap) between marketing and sales?
This week on B2B Marketing and Sales Hacks, we will define and explore the idea of private digital communities designed to stay connected and engaged not only with customers but also with employees and strategic partners.
We will discuss the importance of “gathering intel” in a frictionless manner, accumulating important information to qualify prospects without making them feel like they are being questioned or sold to. And we will address the age-old question: how do you bridge the gap between marketing and sales?
B2B Marketing and Sales Hacks
Aired in May 202
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