Noisy Biodegradable Sun Chip Bag Gets Dumped

In the push for companies to be more “green”, Frito-Lay earlier this year introduced their new biodegradable bags for Sun Chips. The commercials were great and so too was the concept. Problem is, the bags were real noisy. I mean, real noisy.


According to sources, the biodegradable SunChip bag reaches up to 99 decibels.


Well, not any longer. Frito-Lay announced yesterday that it is going back to the original bag on all varieties except Original Flavor. Apparently, the company received a numerous complaints about the noise, primarily through social media sites riddled with mockery videos and people poking fun at the nuance, most significantly this Facebook page called SORRY BUT I CAN’T HEAR YOU OVER THE SUNCHIPS BAG.


According to sources cited by the WSJ, year-on-year sales of Sun Chips have decreased each month since January when the bag was first introduced. This would indicate that the noise is affecting sales, which I can actually attest to because just a couple weeks ago I changed my mind about buying a bag of Sun Chips, which I thoroughly enjoy, because of the noisy package.


It is likely Frito-Lay will pursue other options based on what I could gather, as opposed to re-introducing it another time. There surely are other alternatives out there for accomplishing this. A spokesman for the company was quoted saying, “We chose to respond to the consumer feedback but still want to show that we are committed” to compost capable packaging.

About the Author

Ryan Gerardi
Creative, resourceful, and resilient B2B sales and marketing technologist who works with people and businesses on a variety of levels to help elevate their game, their brand, and their businesses.
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