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Selling cars is a competitive business, so standing out among your peers can be difficult. You spend thousands of dollars on advertising and billboards. But what happens when they research you online?

If you have a bad rating, odds are they’ll keep looking because a vast majority of car buyers now trust online reviews as much as personal recommendations.

Reviews however do more than just enhance your online reputation. They can also help you get noticed on sites like Google,, DealerRater, and Edmunds and drive purchase decisions from customers.

Join us Wednesday January 17 on this live DealerRefresh Web Chat with Podium to learn how online reviews can help you turn online searches into walk-in traffic to your showroom floor.

Takeaways include:

  • Why online reviews matter in the automotive industry
  • How online reviews influence purchase decisions
  • Tips for building out your presence on review sites that matter most

About the Presenters & Guests


Dan Wright, Director of Automotive Sales [LinkedIn]
Dan Wright heads up the automotive sales department at Podium. Wright has a keen understanding of the importance of customer experience from his years working in sales at Qualtrics. In his free time, Wright likes to spend his time in the outdoors mountain biking and hiking.

Tyson Brown, Regional Sales Director [LinkedIn]
Tyson Brown is a Regional Sales Director at Podium. Tyson has a wealth of experience in the automotive industry from sales and owning his own auto services company over the past decade. In his free time, Tyson likes to spend his time with his family or cruising around on motorcycles.

About Podium

Podium is a SaaS platform that helps businesses influence purchase decisions by streamlining the collection and management of online reviews.

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