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Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be turned into conversions if you know how to use the tools properly.
In this live web chat with AutoLeadStar Co-Founder and CEO Aharon Horwitz we explored the Artificial Intelligence (AI) tools revolutionizing automotive digital marketing. We learned how to get started with AI today, and we even got a sneak peek at AutoLeadStar’s brand-new machine learning tool coming in the Fall 2017, designed to solve some of today’s biggest online marketing challenges, including intrusive, mismatched popups and lack of personalization.
Learn how AI can customize every stage of the online shopping process by:
- Tracking user behavior in real time to offer relevant content
- Eliminating the busywork of campaign segmentation
- Scaling personalization to all customers throughout the buying journey
As CEO and co-founder of AutoLeadStar, Aharon is passionate about bringing cutting-edge technology solutions to the forward-thinking dealership. He leads a team committed to increasing dealership sales through improved efficiency, scalability, and personalized customer experience. He speaks and writes regularly about automotive innovation, contributing to industry publications including Dealer Magazine and Dealer Marketing.A long-time entrepreneur, Aharon’s drive for developing useful technology with tangible results has garnered coverage by Inc. Magazine, The Next Web, and LifeHacker, Mailchimp, Infusionsoft, and major automotive publications.