Dealerships spend hundreds of thousands of dollars each year trying to attract new web traffic to their website, yet studies have shown that the most engaged web traffic comes from visitors that return to sites.
Despite this, dealerships spend significantly more effort trying to attract new visitors to their website rather than getting online car shoppers to return, which results in lost conversions and poor digital marketing results.
Join Ian Cruickshank, university educator and VP of Sales and Marketing at Speed Shift Media, and learn how to create an effective dealership retargeting program designed to maximize the amount of return visitors and increase your online conversions.
In this webinar we will explore:
- Avoid the most common problems with dealership retargeting
- Design an effective retargeting program for your dealership
- Measure retargeting performance based on return visitors