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Millennials, the term used for the generation born between 1982 and 1997, differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars.

Dealers, however, because of the unique complexity to shopping and buying cars, are faced with tremendous new challenges when it comes to embracing e-commerce, but they still need to adapt to accommodate this generation of shoppers.

In this video featuring Drive Motors Head of Growth Rune Hauge from our September 2017 webinar you will learn more about millennials, their core values, and how to enhance the shopping experience not only with this demographic, but all modern day auto shoppers.

Talking points include:

  • Who millennials are and their buying habits
  • What your dealership can do to win over millennials as customers
  • Digital tactics that you can implement today

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About the Presenter

Rune Hauge [LinkedIn] is the Head of Growth at Drive Motors. He has extensive experience from several e-commerce startups and is himself a millennial.

About Drive Motors

Powering e-commerce for more than $1B in cars, Drive Motors builds e-commerce experiences for auto dealers. With the Drive Motors online checkout experience, car buyers can order directly from the dealership website, day or night, including financing, leasing, trade-ins, vehicle upgrades, and pickup or same-day delivery. For more information go to

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