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For today’s dealership, lead capture is a huge priority – and a huge challenge. Reaching diverse customers with personalization, managing the wide variety of lead-capture tools, and gathering and using data effectively can all be daunting, as well as time-consuming.

In November 2017 during our Live Web Chat with AutoLeadStar Director of Business Development Ilana (Zur) Shabtay we explored how artificial intelligence can help optimize your website for maximum value at minimal effort.

Learn the ins and outs of today’s practical, user-friendly AI tools. Talking points include:

  • Provide a deep, personalized experience for shoppers
  • Declutter the website with lead capture tools that do not compete with each other
  • Tackle your data so that it actually helps with your marketing strategy

About the Presenter

Ilana (Zur) Shabtay is a Contributor on DealerRefresh. She and her team at AutoLeadStar help maximize the automotive industry’s expansion to digital by transforming dealership websites into digital showrooms. AutoLeadStar uses machine learning to customize the experience of the online shopper, helping to build credibility and trust. Their team of digital specialists, data scientists, and automotive experts uses intelligence and sophistication to drive the future of dealerships to success.

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