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In the video below, you will get a glimpse of the conversation we had in February 2018 with AutoLeadStar CEO Aharon Horwitz that covered the following key takeaways:

  • Is organic social media content worth the effort?
  • What is the right blend of custom content and filler content?
  • How much of your budget you should invest into your organic content

During this live web chat, we discussed how your dealership’s social media strategy must adapt to today’s changing landscape, and how artificial intelligence can help you get the most out of your organic content without expending unnecessary time and resources.

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Sometimes it seems like just when we get the hang of social media, the rules change. With updates including the roll-out of the new Facebook marketplace, dynamic advertising, and an overhaul of Facebook’s algorithm that prioritizes paid and personal content over pages, the question on many social media managers’ minds is:

  • What is the value of organic content anymore?
  • What types of content should I be pushing, and what is no longer relevant?
  • Should I use the little time I have to devote to social media on paid advertising alone?

For access to the completed ‘edited’ version of this webinar, where you will also get a preview of AutoLeadStar’s newest product SocialAI that was designed to save your staff hours of time in managing your dealership’s social media feeds, enter your information into the form on this page and we will immediately connect you to the full recording.

About the Presenter

As CEO and co-founder of AutoLeadStar, Aharon is passionate about bringing cutting-edge technology solutions to the forward-thinking dealership. He leads a team committed to increasing dealership sales through improved efficiency, scalability, and personalized customer experience.  He regularly speaks and writes about automotive innovation, contributing to industry publications including Dealer Magazine and Dealer Marketing. A long-time entrepreneur, Aharon’s drive for developing useful technology with tangible results has garnered coverage by Inc. Magazine, The Next Web, and LifeHacker, Mailchimp, Infusionsoft, and major automotive publications. Visit for more information.

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