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The four-square write-up is almost as old as the car business. So what can dealers do with this age-old process to differentiate their dealership and provide a better customer experience?

In January 2018, BestPriceNow Purveyor Dave Pavlu joined us for an exclusive Live Web Chat where we discussed what’s really going on in the auto retail business when it comes engaging with customers around their vehicle trade interests, and motivations.

In the webinar we discussed:
  • How to set up separate marketing tactics for each aspect of the write-up.
  • Why the trade evaluator tool may be your best chance to make more gross profit.
  • How to increase the overall conversion rate on your website to get more 1st-party leads.

Webinar Preview

Enjoy this preview of our conversation in the video below, and enter your information in the form on this page to access the complete ‘edited’ version of this webinar.

About the Presenter
Dave Pavlu is the founder and CEO of Best Price Now. He has been on the Inc 5000 fastest growing companies in America with multiple companies a total of 5 times. Prior to starting a pair of digital agencies, Dave had a near 20-year career in the auto industry. As a GSM, he used digital advertising techniques to grow his Ford store to one of the biggest in the Northwest. Having bought his first Google Adword in 2002, Dave has a track record of expertise in both the automotive and advertising industries. A car guy first and a vendor second, Dave is all about making car deals.
About Best Price Now
Best Price Now is the trade evaluator that gets you more leads, appointments and sales. It helps you increase the leads from your current website traffic by offering a premium trade-in tool that’s unique to your store. Most dealers see double the trade-in leads over their existing solution. Plus, it allows you to create coupons and adjust values on the fly to make sure you’re always staying competitive and to drive additional leads.
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