This week on B2B Marketing and Sales Hacks, we will define and discuss the idea of “marketing,” why RELATIONSHIPS with not only customers but also strategic partners and employees are key to your overall marketing strategy, and how a ‘private digital community’ can serve all three at the same time.Read More
Tips & Hacks
According to Lehel Reeves from Flick Fusion, 87% of marketing professionals use videos as a marketing tool. Here are 3 key pre-production tips for getting your video marketing strategy rolling, including one additional tip as explained by Terry Lancaster – Embrace the Suck.
Automotive sales trainers Terry Lancaster and Fran Taylor discuss the 7 reasons why social selling is more effective than waiting around for the “up bus” and arguing over who gets the good leads, when the good leads are out in the real world.
Live web chat with sales guru Ian Coburn talking about the differences between poor and quality marketing funnels, sales pipeline management, and how practice and repetition can lead to success. Also learn about Ian’s free e-learning course – Sales Training Now!
Another installment of our comprehensive video marketing series. In this piece we explain the consequences of using YouTube to host videos on your retail website and the benefits of hosting your own videos with a host provider designed to let you own the data and control the shopper experience through the use of video.
In this free workshop preview, we discuss the two kinds of customers that automotive sales people see every day, and how you as an automotive sales professional can get more reviews, more referrals, and more repeat business by building better, stronger, more authentic relationships – online and in person.
People prefer to do business with people they know, like, and trust. That’s nothing new. But today, you possess the greatest device in the history of the universe for making friends and building trust. It’s probably in your hands right now… your smartphone. Sign up for this free 30-minute preview of Terry Lancaster’s Social Sales Training Workshop for Auto Retail Sales Pros and save 20% off registration.
One unintended consequence of keeping your live streams Public after they have aired is that it can kill the need to catch the event when it’s live. One way to combat this is to make the video Unlisted after the live stream ends. This posts explains the two benefits for automatically making your live streams Unlisted after the stream ends, and the video shows where this setting is.