Video and podcast featuring conversation with two auto retail marketers and a Chicagoland marketer about the growing trend of voice search for online shopping, and what retailers need to be thinking about and doing with Voice Search Optimization (VSO).
Video has emerged as one of the single most important elements in today’s marketing campaigns. Video engages users and draws them into your blog, website, and social media channels, resulting in visits that last nearly…
This post features two videos: one with Flick Fusion COO Tim James talking about the benefits of using Flick Fusion, a video marketing platform for auto dealers; and another providing an overview of a free on-demand video marketing course for auto dealers.
Explored the smartest ways to acquire new car shoppers through paid search (PPC) with this video and podcast featuring Julie Lawton and Matthew Kolodziej from Experian Automotive, that highlights the key takeaways from Experian’s 2018 Sales Attribution Study, and how to optimize your New Make Model Keyword Campaigns.
Special Guest Frank J Lopes and Ryan Gerardi evaluate and critique randomly selected dealership website homepages for clear calls to action, consistency, and user experience.
This video and podcast features the first of three webcasts conducted with Experian Automotive where we begin dissecting the key takeaways of their 2018 Automotive Sales Attribution Study. In this session, we have a look at Branded Search – the data and best practices for dealers to purchase their own name in PPC Advertising.
Equipped with the ability to identify your website’s highest value users, dealers now have a new ability. The ability to determine which traffic sources and advertising partners are providing highest value users.
Auto retailers can benefit from developing a well-rounded customer rewards and incentives that benefit both the customer and the dealership, if they put in the time to build it with a clear strategy in mind. Here are some ideas.
In today’s fast-paced, ultra-competitive marketplace, franchise marketers can ill afford to operate in a silo. A localized programmatic solution that employs a variety of tactics and operates across multiple digital channels has therefore become an…
Video blog featuring Flick Fusion COO Time James talking about the importance of a video marketing platform for auto dealers and agencies to robust enough to provide scalability and personalization to help deliver your message to the right customer at the right time wherever he or she might be.