Snapchat IPO: A Guide to Buying Snap Stock (Fortune) It’s the day technology companies and investors have been waiting for: Snap, the parent company of disappearing-photo app Snapchat, has finally priced its stock in the…
40% of Online Ads Are Found to Be Overweight and Slow Sites (AdvertisingAge) More than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling load times,…
Social Media What Makes Snap Worth $25 Billion (And Maybe More) (Fast Company) Consumers, advertisers, influencers, media brands, and rivals are increasingly viewing the world through Snapchat’s lens. In the past 18 months, the photo-…
Social Media Why Snapchat Is the New TV (WSJ) In the registration filing for its initial public stock offering, Snapchat parent Snap Inc. said its competitors range from Google, Apple and Facebook to popular Asian…
Advertising How automakers fared during the Super Bowl (Automotive News) Going into Super Bowl Sunday, the talk was about social awareness and inspirational themes that automakers would be promoting with their ads. It appeared the…
This year’s election has been a catalyst for conversations involving a number of technological issues. As we reported last month on Trump’s America First App, another telling story has been the use of data analytics…
Whichever side of the aisle you prefer, there’s no denying this year’s presidential election has been one like no other. Everything from the way the candidates interact with each other to the way they reach…
In the last few weeks both Facebook and Google announced that they would be sunsetting certain portions of their desktop ads. It should be no mystery why. Mobile usage is soaring at unprecedented rates, rendering…
When it comes to advertising, the typical thinking is to create an ad unit for a particular medium. A print ad for a magazine or newspaper. A TV commercial for television. An audio ad for…
Unlike automotive brands who are thriving in social media, dealers and service centers are not truly achieving any sort of verifiable ROI with their own social media efforts. Social media is a terrific tool for…