This week on B2B Marketing and Sales Hacks, we will define and discuss the idea of “marketing,” why RELATIONSHIPS with not only customers but also strategic partners and employees are key to your overall marketing strategy, and how a ‘private digital community’ can serve all three at the same time.Read More
This week on B2B Marketing and Sales Hacks, we will define and explore the idea of private digital communities designed to stay connected and engaged not only with customers but also with employees and strategic partners.
Customers expect to be bombarded by dealers with deals and special offers. It’s been the de facto approach for decades. And right now, a pattern interrupt can make all the difference. Here are three alternative video types retailers should keep in mind when creating content: 1) What to Expect Videos; 2) Behind the Scenes Videos; How To Videos.
According to Lehel Reeves from Flick Fusion, 87% of marketing professionals use videos as a marketing tool. Here are 3 key pre-production tips for getting your video marketing strategy rolling, including one additional tip as explained by Terry Lancaster – Embrace the Suck.
Connecting with customers through video creates an instant connection in a form that today’s customers are already comfortable using. Many people today get news through video and also are more likely to video call friends and family. Video is, simply put, the way people want to engage today.
Back in the day, car dealers and business owners would stand out on the street, glad handing and engaging with the public. Those who put in that time of active engagement went on to build empires and write books on how to sell. Multi-Purpose Video Marketing is an approach that allows dealers to engage with the public where they are – ONLINE.
Live web chat with sales guru Ian Coburn talking about the differences between poor and quality marketing funnels, sales pipeline management, and how practice and repetition can lead to success. Also learn about Ian’s free e-learning course – Sales Training Now!
In this installment of Video Marketing Tips for Auto Retailers we look at the importance of owning and centralizing the data and analytics that can be collected using a proprietary video marketing platform such as Flick Fusion as opposed to permitting platforms such as YouTube and Facebook own and leverage that information for their own interests.
In this Social Selling in Auto Retail session, Terry Lancaster and Ryan Gerardi discuss 5 things that Auto Sales Professionals can do to be more comfortable using video in their online marketing strategy.
Another installment of our comprehensive video marketing series. In this piece we explain the consequences of using YouTube to host videos on your retail website and the benefits of hosting your own videos with a host provider designed to let you own the data and control the shopper experience through the use of video.