*Editor’s Note – This is a contributed post from a guest author. Views and opinions may not necessarily be represented of our editors. It’s funny, everyone’s key performance indicators (KPIs) are becoming outdated. I’m watching…
For the most part, B2B companies are faced with one of two scenarios when it comes to sales: Either they are new to the scene with no brand recognition, or they have brand recognition that…
When you promote information on your B2B website, typically no more than 5-10% of people visiting (AT BEST!) convert into a phone call or web lead. Do you ever wonder about the 90-95% of people…
LinkedIn has gone from alternative professional networking to career must have. For people who want to grow a business or get ahead in the professional world, LinkedIn can be a fertile ground for leads, contacts…
Uber ended 2017 with a buyout they hope will boost their struggling brand. Stateside, Uber was besieged by a number of PR scandals during 2017. Uber has worked to address the issues these scandals have…
Operating in a global economy presents plenty of unique challenges. When working in different countries, it’s important to consider not only the local language but the culture as well. It’s a lesson that has been…
Marketing can be a rough game. An idea and delivery can seem so perfect in the moment, inspiring at the pitch, momentous as the campaign rolls out with high expectations … only to fall flat…
Net Neutrality was voted down on Thursday by a vote of 3 to 2. The outcome of the vote was as expected, but few understand what it could mean in terms of the future of…
Time Inc’s MNI Targeted Media today announced a new attribution solution that links engagement to the individual user level. The enhancement will join the proven media strategy company’s proprietary platform that has outperformed industry benchmarks by…
Mobile marketing has been around since the birth of mobile phones. Today, the power of the web and the highly advanced smartphones, have given mobile marketing a leading role in a marketing strategy. Although mobile…