This post features the video and podcast about Smart ‘A.I’ Mail – a data-driven technology solution that combines the power or data, behavior, and personalization with a tried and true form of advertising – printed direct mail.
In this inaugural episode of my B2B Marketing and Sales Hacks Webcast Series, I talk more at length about the misconceptions and misunderstanding of the idea of “leads” and the disconnect between marketing and sales.
B2B Marketing and Sales Hacks is an open forum for anyone who wants to share and explore ideas and best practices about B2B marketing and sales. It’s a bi-weekly 20-minute live stream hosted by AutoConversion CEO – Ryan Gerardi. You can watch live or catch the full video replay later at your convenience.
In a culture filled with self-proclaimed leaders, masters, and motivators – I, like many, am weary of what crosses my path. I’m not one for self-help material, and I certainly don’t grab for business-minded how-to books. With Brandin Wilkinson, however, Author of ReThink Selling, the title and description of his book grabbed my attention: Why you only know 20% of sales.
This post features a conversation with Mike Phillips on a special ‘Streamers and Casters’ edition of our weekly show. Mike is a producer and host of multiple shows, live streams, and podcasts. In the conversation we recap our streaming and casting endeavors from 2018 and look ahead to 2019 at things like branding, technology, distribution, etc.
There are moments in life that hammer home the idea of what’s truly important. Moments that immediately affect your perspective, and alter your sentiment. Often times, these moments result in the loss of someone in…
Many would say you should keep a strong separation between your professional and personal lives. But is this thinking a proven and beneficial approach to your whole self? Is this truly what is best for us as individuals? Thus is the premise for this episode of The White Collar Therapy Show with Robb & Ryan. Faced with a moral dilemma in the workplace and with family, Ryan deploys the counsel of many to help understand how to best deal with a tricky situation.
When the postcard arrived, it was no surprise. My stepdad sends me postcards all the time. A photo of a shipwrecked fishing boat, haggard on the shore. Clearly the result of a storm. I didn’t…
When Ryan experiences a jarring and traumatic moment on New Year’s Eve, it triggers a grieving process worthy of discussion for the WCT show with Robb. Dealing with grief in the workplace is not the same as coping with grief at home with friends, family, and loved ones.
In the Season I Finale of The White Collar Therapy Show, Robb and I ditch the Seinfeld+Groundhog Day effect that we began with in September. We also break out of the 30-minute framework, talking fluidly…