Your website is more than just a place where you present product information to shoppers. It’s also a minefield of data. Behavioral data. By understanding what behaviors drive car sales, you have the ability to know what brought them there, and ultimately where to get more of them.Read More
NADA 2019 begins this week (JAN 24-27) in San Francisco. To kick off the event, we dedicated this episode of our live weekly broadcast to have a look at all the action. From keynote speakers to planned functions and activities, this podcast and video covers a lot of ground.
Auto retailers are doing a lot of great things these days with video. From customer testimonial videos to personalized walk around videos and vehicle inventory videos, there is no doubt that video marketing for auto…
Explored the smartest ways to acquire new car shoppers through paid search (PPC) with this video and podcast featuring Julie Lawton and Matthew Kolodziej from Experian Automotive, that highlights the key takeaways from Experian’s 2018 Sales Attribution Study, and how to optimize your New Make Model Keyword Campaigns.
Special Guest Frank J Lopes and Ryan Gerardi evaluate and critique randomly selected dealership website homepages for clear calls to action, consistency, and user experience.
This video and podcast features the first of three webcasts conducted with Experian Automotive where we begin dissecting the key takeaways of their 2018 Automotive Sales Attribution Study. In this session, we have a look at Branded Search – the data and best practices for dealers to purchase their own name in PPC Advertising.
Conversation with Sherri Riggs from DrivingSales about broadcast journalism, multimedia production, and automotive B2B content marketing.
Equipped with the ability to identify your website’s highest value users, dealers now have a new ability. The ability to determine which traffic sources and advertising partners are providing highest value users.
*Editor’s Note – This is a contributed post from a guest author. Views and opinions may not necessarily be represented of our editors. It’s funny, everyone’s key performance indicators (KPIs) are becoming outdated. I’m watching…
Auto retailers can benefit from developing a well-rounded customer rewards and incentives that benefit both the customer and the dealership, if they put in the time to build it with a clear strategy in mind. Here are some ideas.