Big Brand Advertising Initiatives that Create Viral Content
When it comes to advertising, the typical thinking is to create an ad unit for a particular medium. A print ad for a magazine or newspaper. A TV commercial for television. An audio ad for…
Advertising
Enhance Your Click Rate with an Effective Sponsored Content Strategy
Facebook is one of the most extraordinary ecosystems mankind has ever known. Nothing today compares to it. As a publisher, it spends essentially no money producing content because all of its content is user generated….
How Social Media Ads Are Just Another Form of Push
Unlike automotive brands who are thriving in social media, dealers and service centers are not truly achieving any sort of verifiable ROI with their own social media efforts. Social media is a terrific tool for…
Year in Review: Big Data, TrueCar, Takata, Google, Driverless Vehicles, and More…
The psychology of a “year” is a fascinating thing. Our instinct, I imagine, is to contemplate what occured, Then identify a sense of meaning to it all. This is mine… MEDIA, ADVERTISING,…
The Ron Burgundy Ads Are Working for Dodge
Chrysler has been receiving praise for making an impression with younger generations, a crowd of trend setters that has been shying away from the auto industry as of late. While other automakers are pushing ads…
IBM to Use Twitter to Find Out If You’re an Introvert
IBM is testing technology that guesses at people’s core psychological traits by analyzing what they post on Twitter, with the goal of offering personalized customer service or better-targeted promotional messages. A crucial part of the pilot…
Keep It Wild with Toyota and Snowboarder Travis Rice
Came across this ad for Toyota. It really got my attention. Two lines in particular interest me: “Fear dictates and runs so many people’s lives.” “We prioritize and we make things so important that really…
Sick Joke, Good Business Marketing, or a Play on Hypocrisy?
Just came across this news bit about a sign company in Waco, Texas causing a stir because of a decal they produced to create the optical illusion of a woman tied up in the back…
Report Shows Facebook Great At Generating New Auto Visits
Dataium, the largest aggregator of online automotive shopper behavior, recently announced the release of its annual Social Media report that examines the influence of Facebook and other social media websites on automotive shopping behavior. The…
The Underbelly of GM Pulling Paid Ads from Facebook
When I first heard the news about GM pulling it’s ads from Facebook I thought, “good”. I was glad that something like this occurred when it did because I think investors needed a little dose…