Mobile marketing has been around since the birth of mobile phones. Today, the power of the web and the highly advanced smartphones, have given mobile marketing a leading role in a marketing strategy. Although mobile…
Apple’s latest OS upgrade, High Sierra, now offers enhanced options that prevent online tracking. It’s a move that is welcomed by users who want to protect their privacy while online. At the same time, advertisers…
Back in the day, marketers and companies would trade information on customers to companies that audience was likely to be interest in. A car magazine like Car and Driver or Hot Rod, for example, would…
Inside Walmart’s Digital Strategy – Lessons from the Behemoth’s Playbook on Reputation (Ragan.com) When your organization has thousands of stores worldwide, you’re bound to have some reputational problems. Such is the case with Walmart, a…
Advertising How automakers fared during the Super Bowl (Automotive News) Going into Super Bowl Sunday, the talk was about social awareness and inspirational themes that automakers would be promoting with their ads. It appeared the…
Technology & Innovation The Advertising Personalization Classification System (Medium) This is the story of how advertising stopped being the intrusive, attention-hogging annoyance you go out of your way to avoid, and was transformed into something…
Automotive Walmart, CarSaver will sell cars (Automotive News) Walmart Stores Inc., the nation’s largest retailer, is jumping into car sales through a partnership with CarSaver, an online automotive retail platform. CarSaver, in turn, is setting…
Competition among auto retailers is at an all-time high and doing the same thing as your competition won’t get you better results, it’ll get you the same results – or worse. Everyday you need to…
In the last few weeks both Facebook and Google announced that they would be sunsetting certain portions of their desktop ads. It should be no mystery why. Mobile usage is soaring at unprecedented rates, rendering…
How do you market cars built and designed in the 1970s for a 21st Century audience? Appeal to their sense of nostalgia of course. While that’s the obvious answer, one company is taking it a…