🎙 Video Marketing, Remote Work, and Culture of Well-Being

Layoffs have been at the forefront of a turbulent 2022 for U.S. workers, thanks primarily to the shadow of a potential recession. Cuts by tech companies – Crunchbase News says 42,000 tech workers were laid off through mid-September – have hogged the headlines, but no sector has gone unaffected. Cost-cutting has become common, too; Meta, Google, Walmart and FedEx are just a few of the big names to announce streamlining moves. All the news isn’t grim, however: Jobless claims hit a five-month low the last week of September.

That is curious. Is there more to the story, maybe?

Well, in a recent Forbes article, an alternate headline reads, “Executives and Leaders Are Leaving Their Roles Due to Burnout. In the article, Kara Dennison said, “Deloitte survey revealed that almost 70% of executives are considering leaving their jobs for workplaces that care more for their well-being. According to the same study, 57% of employees outside of management roles want to quit for similar reasons.”

So which is it? Layoffs, or an exodus to self-employment?

If the former – layoffs, then that could be a tell tale sign of things to come economically. If the latter, then there could be an epidemic of disinterest in the professional “white collar” class.

Most likely, it is a bit of both.

According to Leadership Author Robb Holman, “in order to overcome this epidemic, leaders today must learn to create and sustain a culture of well-being – from the inside out.”

But what does this mean exactly? A culture of well-being from the inside out? And could this also be why so many white collar workers also are fighting to continue working remotely as much as possible?

In this episode of B2B Hour on AutoConversion, we explore these developments and how they impact society, workers, and entrepreneurs. We begin with an interview with video marketing pro Vicki O’Neill, who offers a quiz on her website to help assess the right video type for you and your business. We then segue into the Mindset segment with Global Speaker and 3x Leadership Author Robb Holman, who will be sharing a practical tip that will help set you and your team members up for greater success. And to wrap it up we have a panel discussion planned with GPS Member Kelly Jennings and other B2B Pros.

B2B Hour on AutoConversion

Live Wednesday October 12th at Noon Central (US & Canada)

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News Items & Current Events

  • Economists put recession at 80% risk
    The central bank’s failure to manage inflation by carefully reducing the amount of money it poured into the economy during the pandemic has seen supply slow too suddenly
  • GM backtracks on return-to-office policy
    General Motors is conducting damage control around its return-to-office plans after a recent message to employees spurred backlash and confusion.  The company’s senior leadership team said corporate workers would be required to return to physical locations at least three days a week, beginning later this year. A second message walked back that timing and clarified the policy.
  • Is Google Losing Younger Audiences to TikTok?
    TikTok is no longer just a dancing and lip-syncing app. TikTok is challenging tech giant Google in discovery search and video entertainment, thanks to users’ likes, comments, and shares. If you’re looking to promote products or services, TikTok might be your dream ticket, especially as younger audiences are now using it for information and advice instead of Google.
    But how can you be sure its content is trustworthy? Also, what are the security implications of using the Chinese-owned app, given its less than stellar reputation for privacy?
  • The carbon footprint of your website and how to reduce it
    Your website produces more carbon footprint than you think. Here’s what you need to know and what to do to reduce your site’s carbon impact!

About B2B our on AutoConversion

B2B Hour on AutoConversion is a live streaming networking event and idea exchange where we feature guest interviews, discussions, and special segments such as Health & Wellness and Mindset Tips for business leaders, owners, and entrepreneurs. The show is recorded and portions of it are featured on the AutoConverse Mobility Tech & Connectivity podcast.

Viewers and attendees of the live stream may interact with Host Ryan Gerardi and guests using live chat on YouTube. Panelists and Interview Guests may of course speak and appear on video. When they do, this makes it possible for us to include guests on the podcast and in short videos that we release after each show. Follow the links below to view samples of these videos.

To be considered for an interview of panel seat, or to lead a special segment of your own, follow this link and sign up for details and instructions.

About the Author

Ryan Gerardi
Creative, resourceful, and resilient B2B sales and marketing technologist who works with people and businesses on a variety of levels to help elevate their game, their brand, and their businesses.
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