With all the many tactics you can use nowadays to promote your brand, TikTok, which is the most downloaded app in the world, might not be your first choice in strategy. But it is a B2B strategy for some brands. And you never know when it might be a good strategy for yours.
In 2020 TikTok surpassed the likes of Facebook, Instagram, Messenger, and Snapchat in App Store and Google Play downloads. By the start of 2021, TikTok had 689 million active users worldwide, 100 million of which are said to be in the US, consuming over a billion videos each day.
In the U.S, females on TikTok outnumber males nearly 2:1. Forty-one percent of TikTok users are aged between 16 and 24. And TikTok users reportedly spend an average of 52 minutes per day on the app.
The influence of TikTok is undeniable. Thirty percent of TikTok users in the U.S. said they watch less TV, streaming, and other video content since joining TikTok, according to a March 2021 Kantar study. In less than 18 months, the number of US adult TikTok users grew 5.5 times.
It fuels the creator economy, and even cultivates thriving communities apparently. In spite of this, most brands are hesitant to join.
B2B Hour on AutoConversion
Aired in November 2021
Meet TikTok Creator Toni the Tiger – Life Coach, Sobriety Advocate, Maniac
One person who stopped hesitating is Life Coach Toni Schmidt, or Toni the Tiger as she is known on TikTok. Toni cooled off her use of LinkedIn five months ago to focus on a TikTok strategy for her life coaching consulting business. Toni joins us as our featured guest this month to talk with us about her TikTok strategy and how it is impacting her consulting business.
Meet Jiu-jitsu Student and Mindset Master Jeremiah Fox
For our Wellness Mindset segment this month we welcome Jeremiah Fox back in the Yard. Jeremiah is an entrepreneur based in NYC who practices Jiu-jitsu as part of his mindset strategy for wellness. Jiu-jitsu is a family of Japanese martial arts and a system of close combat. Fox joins us to share his experience with the martial art and how you too might be able to apply some Jiu-jitsu in your own life.
- 4 Brands who are clocking it with TikTok
- 5 Ways B2B Brands Can Use TikTok Without Ruining It For Everyone Else
- 99 TikTok Statistics for 2023
- TikTok by the Numbers: Stats, Demographics & Fun Facts
- TikTok – Not Just For Gen Z Anymore
- What We Learned 3 Months Into Our TikTok Marketing Strategy
About the Show
B2B Hour on AutoConversion is a live virtual private networking event and idea exchange that is held about once a month, live on our YouTube channel. It serves two purposes:
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