Accountability, Personal Transformation, and the Value of Media for Small Business

Tou Ger Lee and Robb Holman - B2B Hour on AutoConversion

Accountability is a vital part of success no matter what business you are in or what you are trying to accomplish. Water it is planning, strategizing, goal setting, or whatever, we must find ways to hold ourselves accountable for both our actions and inactions. But holding yourself accountable can be a slippery slope, which is why it may be necessary to have others help keep you accountable.

This is where group coaching, roundtables, and mastermind groups can be valuable. Programs like these can offer individuals resources for accountability, particularly from others, peers, who are vested in your success.

This month on B2B Hour we are looking into the power of goal setting and mental transformation and how that can impact your life in very real ways. We are not just talking about some lofty vague idea of improvement, either. A 2020 study found that focusing on your goals, specifically by writing them down and holding yourself accountable, contributes to a significant increase in accomplishing those goals.

People who track their progress by checking in with friends, family, or their social media following reap the benefits not only of accountability but also from instant feedback and support from others. We already know that social media reactions (likes, shares, retweets, etc.) have a direct and measurable impact on serotonin levels which impact our emotions and mental health.

Speaking of social media, Elon Musk’s move to purchase Twitter may have made headlines but it didn’t come as a surprise to many. Reality is that almost every media outlet is owned by one of only a handful of people.

Rupert Murdoch owns Fox News, The Wall Street Journal, and more than 100 other newspapers nationwide. Jess Bezos (Amazon Founder) bought The Washington Post in 2013. That same year Red Sox owner John Henry purchased the Boston Globe.

While there may be hundreds of media outlets – they are mostly owned by roughly a dozen private individuals. Musk, however, would become the first billionaire to acquire what is arguably one of the most influential platforms in the world.

You could argue that Musk doesn’t need help promoting Tesla. Since he became CEO in 2008, he’s grown the company from a lofty startup few were betting on, to one of the most valuable and recognizable brands in the world.

So what does he want with Twitter?

He says he wants a platform that is simply an even and fair playing field for self expression. Others point to the allure of the power that comes with owning a platform as influential as Twitter. The truth likely falls somewhere in the middle.

Musk’s purchase also drives home the importance of having a media outlet (or division) as part of your business., something we preach here at AutoConversion persistently.


B2B Hour on AutoConversion

Aired Live in May 2022

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TIMELINE
9:45. Accountability w/ Guest Robb Holman
23:00. Mindset Tips w/ Tou Ger Lee
31:15. Discussion – Accountability & Personal Transformation
41:35. Discussion – Media Strategies for Small Business 




In the News …

Elon Musk Expected to Serve as Temporary Twitter CEO after Deal Closes

Elon Musk is expected to serve as a temporary CEO of Twitter for a few months after he completes his $44 billion takeover of the social media company. Twitter CEO Parag Agrawal has only been at the helm for a few months, and until now, it was unclear whether Musk would seek to install a new chief executive once his takeover of the company is complete. On Thursday, an SEC filing revealed Musk got another $7 billion from friends and investors to buy Twitter.

Silver Lake Leads $150M Round in NFT Platform Genies

Genies, a non-fungible token platform, raised $150 million in its recent funding round led by private equity firm Silver Lake to further its Web 3 ambitions. The U.S.-based company’s latest funding round values it at $1 billion. This investment will help support it as it provides tools to create and sell characters online. In May last year, Genies raised a $65 million round led by Mary Meeker’s Bond Capital with participation from Dapper Labs, Polychain, Coinbase Ventures, Hashkey and others. In December, the company partnered with the Universal Music Group, enabling Universal’s musicians to create digital versions of themselves.

About the Guests

Joining us this month we have…

We are welcoming professional and life coach Tou Ger Lee who works with individuals and teams to achieve their goals both in and out of the office.

Finally we have author, speaker, and longtime friend of the show Robb Holman, who always brings a unique perspective that combines professional success with spiritual health.

About B2B Hour

B2B Hour is a live monthly webcast we conduct here on AutoConversion for business owners, leaders, and entrepreneurs. The purpose of the webcast is to give people a regular meeting place to learn, network, and grow their businesses, their professions, and personal lives.

Sign up free here to be notified about upcoming sessions and how you too can take advantage of this free resource to help enhance your B2B brand and business.

About the Author

Ryan Gerardi
Creative, resourceful, and resilient B2B sales and marketing technologist who works with people and businesses on a variety of levels to help elevate their game, their brand, and their businesses.
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