Spoiler Alert: Having video content doesn’t necessarily mean you’re L-E-V-E-R-A-G-I-N-G video content.
Video Marketing can be a game changer. Which is why we launched this multi-part series about it. To date, we’ve explored video editing software, equipment and lighting, video marketing for auto sales professionals, value proposition videos and other video types, and more. Get caught up with this link to all posts within the series.
In the final phase of the series, we will touch on the four main areas:
- Hosting & Distribution
- Host Controls the Experience
- Utilizing the Data
- Future of Video
And in this post, we look at Hosting & Distribution.
Video Hosting & Distribution
Technology may have changed the way we market, but it hasn’t changed the golden rule of successful marketing: Get the right message in front of the right customers, at the right time. You can spend all the time and money in the world, but if you’re not getting that content out in front of the right people, it’s all for nothing.
That’s where understanding the difference between platforms like FlickFusion and YouTube can make a huge difference. One of the nice things about YouTube for advertisers is the platform’s ability to place hyper-target ads onto videos for individual viewers based on behavior.
Imagine having that same capability with videos on your own website, or across third-party publications?
Embedding YouTube videos on your website is common practice, but it does give visitors a doorway into YouTube-land. As a dealer investing tens if not hundreds of thousands of dollars each year driving people to your website, every opportunity you can give your dealership to keep those visitors on your website is critical.
In this video with Flick Fusion CEO Tim James, he speaks to this, and alludes to how the use of a video marketing platform like Flick Fusion helps seal leaks like this for automotive retailers. Watch…
When Tim thinks about video, he doesn’t think simply about video content. He’s thinking about how to get that content in front of the right people at the right time.
“We’re not investing the time and the resources into having video because video’s cool,” he says. “We want that content to have an impact and basically turn potential prospects into now buyers. It’s Marketing 101.”
The bottom line is that when you’re talking about video, you need to be looking beyond the content and to the plan and strategy you have to make it work for you. This is a theme we have alluded to throughout this series.
About This Series
This video and post are part of a series titled Video Marketing for Auto Retailers which also includes a Free Online Video Course. The series and course are brought to you exclusively by Flick Fusion – the auto industry’s most robust video marketing platform. Previously published titles in the series include:
- Video Marketing Tips – Video Editing Software
- Video Production Tips For Auto Retailers – Equipment & Lighting
- 5 Ways Retailers Will Fail With Video Marketing
- 6 Video Types for Auto Dealers and Retailers
- Examples of Value Proposition Videos
- Video Marketing for Automotive Sales Professionals
In addition to the videos and posts in the series, we also provide periodic webinars for automotive professionals interested in video marketing. Recent best practices webinars include:
For a complete list of all material brought to you by Flick Fusion, follow this link.