Dealers are doing a lot of great things these days with video. From customer testimonial videos to personalized walkaround videos and vehicle inventory videos, there is no doubt that videos play a vital role with your dealership marketing.
Most dealers understand this, however, at the speed in which technology evolves and consumer behavior shifts, keeping up with this essential form of marketing is a real challenge.
In the conversation featured here with Tim James, COO of Flick Fusion, a video marketing platform for auto dealers, you will hear Tim explain how the proper use of video can give dealers the ability to increase the informational value and the emotional value, and then utilize that data to enhance that experience even more, by making sure you are getting the right message at the right time to the right customer.
“What’s missing for many dealers,” explains James, “is a wholly integrated video marketing strategy where you have access to data and analytics that you can act on to create a more personalized customer experience. A strategy where dealers can not only create personalized videos, but also deliver them in a personalized way, with branding elements, and conversion capabilities that integrate with your CRM.”
In the video below, Tim explains how dealers can better capitalize on on their video marketing strategy. He understands why people buy cars. “It’s an emotional experience,” he says. And he’s been preaching this for years.
Debunking the YouTube SEO Myth
One key aspect of our conversation is where James addresses the myth that YouTube provides the best SEO value for your videos. James explains that this simply isn’t true, and in fact most video marketing solutions have the ability to offer even greater SEO value.
Sure your YouTube videos will appear in search results, but when people click on those search results they wind up on YouTube. Wouldn’t it be better to have those people on your dealership website instead?
Data, Hosting, and Streaming
Another key talking point in the conversation is where James talks about the importance of the data that a video marketing platform is able to gather, and how dealers can utilize the data to provide the right message, at the right time, to each different customers.
“Much like you experience on YouTube and Facebook with ads based on your expressed interest and behavior,” James explains, “a robust video marketing platform like Flick Fusion equips dealers and agencies with the ability to deliver similar experiences while engaging with videos on your website.”
Get the Complete Conversation
This video shows only a portion of the conversation with Tim James. In the full video, Mr. James talks about the tenets of an effective video marketing strategy for auto dealers, and the importance of a wholly integrated video marketing platform.