Dealers are doing a lot of great things these days with video. From customer testimonial videos to personalized walkaround videos and vehicle inventory videos, there is no doubt that videos play a vital role with your dealership marketing.
Most dealers understand this, however, at the speed in which technology evolves and consumer behavior shifts, keeping up with this essential form of marketing is a real challenge.
In the conversation featured here with Tim James, COO of Flick Fusion, a video marketing platform for auto dealers, you will hear Tim explain how the proper use of video can give dealers the ability to increase the informational value and the emotional value, and then utilize that data to enhance that experience even more, by making sure you are getting the right message at the right time to the right customer.
“What’s missing for many dealers,” explains James, “is a wholly integrated video marketing strategy where you have access to data and analytics that you can act on to create a more personalized customer experience. A strategy where dealers can not only create personalized videos, but also deliver them in a personalized way, with branding elements, and conversion capabilities that integrate with your CRM.”
In the video below, Tim explains how dealers can better capitalize on on their video marketing strategy. He understands why people buy cars. “It’s an emotional experience,” he says. And he’s been preaching this for years.