In today’s fast-paced, ultra-competitive marketplace, franchise marketers can ill afford to operate in a silo. A localized programmatic solution that employs a variety of tactics and operates across multiple digital channels has therefore become an essential tool in any marketing toolkit.
But what is ‘localized programmatic advertising’ and how does it apply to auto retail?
In this video, you get a preview of my interview with Donny Dye from Simpli.fi, a leader in localized programmatic advertising, where we talk about how localized programmatic advertising can drive showroom visits for dealers at a lower cost per visit, utilizing a more commonly known method called geo-fencing.
Franchise marketers are in a unique and somewhat unenviable position: How to balance national branding and messaging with locally scaled marketing efforts?