North Andover, MA — March 20, 2018— Semcasting (www.semcasting.com), creators of the patented IP targeting technology Semcasting Smart Zones®, today announced that SmartTarget Leads, the solution that converts website, mobile visits and ad impressions into named leads with emails and mailing addresses for dealers at no cost, is now available for beta testing to a select dealer council.
SmartTarget Leads is a turn-key lead generation and online advertising solution. To use SmartTarget Leads, an ad tag is placed on the dealer’s web and mobile sites. Each visit is recorded and matched to named prospects and delivered to the dealer in a daily email for no cost. Different from pay-by-the-lead solutions, it matches nearly 80 percent of a dealer’s unknown site visitors.
“Semcasting’s Automotive Solutions division is built of an incredibly strong team with backgrounds entrenched in dealership marketing,” said Michael Murphey, GM of Automotive Solutions at Semcasting. “This inside knowledge and firsthand experience in our customers’ shoes has allowed us to create products like SmartTarget Leads that clearly address industry needs in a differentiated way.”
As part of optional Semcasting Managed Services, the company will provide hands-on support with the leads generated in the creation of lookalike online audiences with auto-specific behavioral and ownership data — including the age and value of current vehicles, proximity to the dealership, affluence measures and a predictive model indicating likelihood of buying a new car — and execute an advertising campaign to that audience. SmartTarget Leads can be automatically integrated into the dealers’ CRM systems so they can follow up with qualified prospects through email or direct mail.
With the launch of SmartTarget Leads, Semcasting is introducing a product suite dedicated to servicing auto dealerships and marketers — SmartTarget Dealer. In addition to SmartTarget Leads, SmartTarget Dealer includes SmartTarget Conquest, the sales and service prospecting tool. It uses dealer management system (DMS) data to identify the characteristics of its high-lifetime value (HLV) customers who buy and service cars at the dealership and uses modeling to identify prospects who share those same characteristics and target that audience with advertising.
To learn more about joining the SmartTarget Leads dealer council or arrange a meeting at the National Automotive Dealers Association (NADA) Show, March 22-25 in Las Vegas, NV, please visit: HLVLeads@semcasting.com.
Semcasting, a data-as-a-service provider, created the next-generation Universal Data Exchange for advertising, marketing and CRM related digital targeting. Our patented Smart Zones IP Targeting platform onboards a wide-array of consumer, business, mobile and internet site traffic to both online and offline locations. Smart Zones uniquely links all cross-device activity for targeted advertising and attribution with nearly 100 percent reach and unrivaled accuracy. Semcasting is headquartered in North Andover, MA.
Blast PR on behalf of Semcasting