2010 September 22 — AutoConversion, LLC. introduced AutoConverse.com, a new website meant to offer auto shoppers a more private way of obtaining purchase information from local auto dealers and retailers. The site also offers dealers and retailers a social networking platform to promote their specials and cultivate high-quality prospects.
The site features a marketplace similar to Craigslist but rather than having dealers and merchants post ads in a market, shoppers are expected to post requests to which dealers and merchants may respond. The service is free for everyone to use.
AutoConverse.com supports communication in the format of a blog or forum which is visible to the public or in the form of private messaging which is only visible to the designated members. In either case, the Shopper is not forced to give up his or her phone number and email address in order to have a conversation with dealers and merchants. This is how the site provides a more private way of communicating.
The site offers four different member types for people to distinguish one another – Shopper, Dealer, Merchant, or Agent, each containing its own unique set of links that can appear on the member’s profile. An Agent would be someone who represents multiple dealers or merchants, or a webmaster using the site to promote his own automotive sites and interests.
Members can optionally link to their Facebook, Twitter, and Foursquare profiles along with links to their blog and website. Dealers have the ability to link people to dealer review sites like Carfolks.com or their dealership page on DealerRater.com.
Dealers, Merchants, and Agents can then create Merchant Sites which are WordPress-based microsites meant to promote a dealership or other brick and mortar storefront, or a website. These members can create as many merchant sites as they like and whatever content they publish to their merchant sites also appears on the AutoConverse.com activity stream.
Ryan Gerardi, company CEO said, “Auto dealers, retailers, and those with automotive websites are encouraged to leverage site to promote their product or business. Highlighting specials using the Twitter-like status update feature will ensure more interest from online shoppers, and dealers are encouraged to use this frequently. Since the site focuses on in-market buyers, dealers and merchants are not at risk of overwhelming people because the shoppers are there to do business, not socialize.”
More features and functionality are under development and will be introduced soon. A feedback form has been installed for site users to contribute ideas, make comments, and ask for set-up process assistance when initiating or using their accounts. It’s clear AutoConverse.com can benefit both auto shoppers and dealers and help streamline the buying and research process.