According to Lehel Reeves from Flick Fusion, 87% of marketing professionals use videos as a marketing tool. Here are 3 key pre-production tips for getting your video marketing strategy rolling, including one additional tip as explained by Terry Lancaster – Embrace the Suck.
Articles by Ryan Gerardi
Every year, somewhere between the NFL Super Bowl and Valentine’s Day, automotive industry leaders, manufacturers, exhibitors and other key players convene at the NADA Show to learn the latest tools, tactics, and industry trends. They…
Our second annual recap of the good, bad, and ugly of Super Bowl LIV. From the game to commercials to the half time show, join John, Ryan, & Terry as they recap the commercial experience…
This week on the MTC Show: GM Appoints First Chief Sustainability Officer; Microsoft will invest $1 billion into carbon reduction and removal technologies; Fargo Brewing’s Dog Adoption Cans Are Blowing Up the Internet; plus, Special Guest Matthew Fanelli from MNI Targeted Media talking about the changing role that AI is playing in business and with digital media.
Connecting with customers through video creates an instant connection in a form that today’s customers are already comfortable using. Many people today get news through video and also are more likely to video call friends and family. Video is, simply put, the way people want to engage today.
Announcement about AutoConversion kicking off a revamped session format for the Auto Shopper Experience as part of the Auto Retail Marketing Webcast Series where one or more actual consumers will join us via live stream to talk about a recent (or not-so-recent) dealership experience. Learn more about this exciting new program and how your company can benefit.
Happy Holidays AutoConversion Members, to you and yours. Thanks for being part of the AutoBurst Media family. May you enjoy peace and quality time with your families this holiday season.
Adam Thrasher, Chad Morgan, and Terry Lancaster join us for a follow-up panel discussion about more video marketing for auto retail trends to watch for in 2020. From YouTube marketing, SEO, text messaging, and new technologies, be this panel session is sure to expand your mind and get you thinking.
Automotive sales trainers Terry Lancaster and Fran Taylor discuss the 7 reasons why social selling is more effective than waiting around for the “up bus” and arguing over who gets the good leads, when the good leads are out in the real world.
Back in the day, car dealers and business owners would stand out on the street, glad handing and engaging with the public. Those who put in that time of active engagement went on to build empires and write books on how to sell. Multi-Purpose Video Marketing is an approach that allows dealers to engage with the public where they are – ONLINE.