Articles by Ryan Gerardi

AutoConversion Re-Launches Program to Offer Real-World Consumer Insights to Auto Industry

AutoConversion Re-Launches the Auto Shopper Experience Webcast Program to Offer Real-World Consumer Insights for the Auto Industry

Announcement about AutoConversion kicking off a revamped session format for the Auto Shopper Experience as part of the Auto Retail Marketing Webcast Series where one or more actual consumers will join us via live stream to talk about a recent (or not-so-recent) dealership experience. Learn more about this exciting new program and how your company can benefit.



Christmas Tree and Two Chairs in the Snow

Happy Holidays to You and Yours!

Happy Holidays AutoConversion Members, to you and yours. Thanks for being part of the AutoBurst Media family. May you enjoy peace and quality time with your families this holiday season.








Consumer Touch Points - Kelley Koliopulos

Consumer Touch Points: Identifying what drives traffic into the store

What’s necessary for any retail or service-based industry like dealerships is a complete understanding of where their traffic comes from. While every marketing tool can be tracked and monitored individually – at least, at a high level – it’s extremely time consuming. Aggregating touch point data can assist dealers in understanding where their customers are coming from.