Articles by Ryan Gerardi



3 Alternative Video Strategies for Retailers to Engage Customers Online

Customers expect to be bombarded by dealers with deals and special offers. It’s been the de facto approach for decades. And right now, a pattern interrupt can make all the difference. Here are three alternative video types retailers should keep in mind when creating content: 1) What to Expect Videos; 2) Behind the Scenes Videos; How To Videos.


Break in the Clouds for Auto Retailers

A Break in the Clouds for Auto Retailers?

Looking for the silver lining or opportunity in the middle of a challenging time isn’t about ignoring the problem, it’s about planning for life after the crisis has passed – which it will. This article offers up input from two industry thought-leaders about finding that silver lining amidst a global pandemic crisis.






Creating a Connection with the Customer Through Video

Creating a Connection with the Customer Through Video

Connecting with customers through video creates an instant connection in a form that today’s customers are already comfortable using. Many people today get news through video and also are more likely to video call friends and family. Video is, simply put, the way people want to engage today.


AutoConversion Re-Launches Program to Offer Real-World Consumer Insights to Auto Industry

AutoConversion Re-Launches the Auto Shopper Experience Webcast Program to Offer Real-World Consumer Insights for the Auto Industry

Announcement about AutoConversion kicking off a revamped session format for the Auto Shopper Experience as part of the Auto Retail Marketing Webcast Series where one or more actual consumers will join us via live stream to talk about a recent (or not-so-recent) dealership experience. Learn more about this exciting new program and how your company can benefit.