This week on B2B Marketing and Sales Hacks, we will define and discuss the idea of “marketing,” why RELATIONSHIPS with not only customers but also strategic partners and employees are key to your overall marketing strategy, and how a ‘private digital community’ can serve all three at the same time.
Articles by Ryan Gerardi
This week on B2B Marketing and Sales Hacks, we will define and explore the idea of private digital communities designed to stay connected and engaged not only with customers but also with employees and strategic partners.
Customers expect to be bombarded by dealers with deals and special offers. It’s been the de facto approach for decades. And right now, a pattern interrupt can make all the difference. Here are three alternative video types retailers should keep in mind when creating content: 1) What to Expect Videos; 2) Behind the Scenes Videos; How To Videos.
Looking for the silver lining or opportunity in the middle of a challenging time isn’t about ignoring the problem, it’s about planning for life after the crisis has passed – which it will. This article offers up input from two industry thought-leaders about finding that silver lining amidst a global pandemic crisis.
Podcast featuring a mashup of conversations from February and March 2020 as the Coronavirus pandemic evolved and began impacting the auto retail industry. This post provides a unique journey on the rapid evolution of COVID-19’s impact on the people behind the Auto Retail industry,
According to Lehel Reeves from Flick Fusion, 87% of marketing professionals use videos as a marketing tool. Here are 3 key pre-production tips for getting your video marketing strategy rolling, including one additional tip as explained by Terry Lancaster – Embrace the Suck.
Every year, somewhere between the NFL Super Bowl and Valentine’s Day, automotive industry leaders, manufacturers, exhibitors and other key players convene at the NADA Show to learn the latest tools, tactics, and industry trends. They…
This week on the MTC Show: GM Appoints First Chief Sustainability Officer; Microsoft will invest $1 billion into carbon reduction and removal technologies; Fargo Brewing’s Dog Adoption Cans Are Blowing Up the Internet; plus, Special Guest Matthew Fanelli from MNI Targeted Media talking about the changing role that AI is playing in business and with digital media.
Connecting with customers through video creates an instant connection in a form that today’s customers are already comfortable using. Many people today get news through video and also are more likely to video call friends and family. Video is, simply put, the way people want to engage today.
Announcement about AutoConversion kicking off a revamped session format for the Auto Shopper Experience as part of the Auto Retail Marketing Webcast Series where one or more actual consumers will join us via live stream to talk about a recent (or not-so-recent) dealership experience. Learn more about this exciting new program and how your company can benefit.