It’s no secret, the internet has turned the sales game upside down. Today, well over 80% of all purchases begin online. The big secret though is that the role the salesperson plays in closing the deal is greater than ever before.
No matter how much online research goes into picking the perfect product and finding the lowest price, more often than not it all boils down to a customer sitting across a desk (online or in person) from a salesperson, looking them in the eye, and trusting them enough to sign on the dotted line.
Customers are using the internet to research products, to research pricing, and to research you. They want to know who they’re dealing with. They want to know if they can trust you.
You have to be on their shopping list BEFORE they start shopping.
People prefer to do business with people they know, like, and trust. That’s nothing new. But today, you possess the greatest device in the history of the universe for making friends and building trust. It’s probably in your hands right now… your smartphone.
Customers who have a prior personal relationship with their salesperson are more likely to make a purchase, make purchase decisions faster and with fewer contacts, generate higher margins, express greater post purchase satisfaction, leave better reviews and send more referrals.
Social Sales Training Workshop
On August 20th, our friend Terry Lancaster will be hosting an online workshop for auto retail sales professionals. During this live 2-hour online training workshop, you’ll learn how to use social media, personal branding, online prospecting, and search engine optimization to make sure that your customers are finding you and hearing the story you need them to hear…before it’s too late.
This action-packed social sales training workshop will help you capitalize on the unbelievable tools we have available now to connect with more customers, make more friends, and sell more stuff.
You’ll learn how to:
- Reach shoppers earlier in the buying process BEFORE they’ve scoured the internet researching you AND the competition; BEFORE they’ve submitted their contact info to every scammy competitor with a shiny web page.
- Generate your own book of business instead of standing around the office waiting for the phone to ring.
- Build an army of buyers who know, like, and trust you before they’ve ever even met you.
- Emphasize the right words and the right pictures on Facebook, Google, LinkedIn, Instagram and everywhere else so that you stand out, get noticed and sell more.
The cold hard truth is knowledge without action is just entertainment.
For the most part, we don’t have a knowing problem. We all KNOW what we should be doing. We have a DOING problem. Getting started is the hard part, and staying at it ain’t no picnic.
That’s why in this workshop we jump in with both feet to get you started RIGHT FREAKING NOW creating more connections, building your network, and making more friends. Your best bet is to watch the webinar on your computer and keep your phone free to do the work.
Most importantly, we dive into the science of habit formation so that the action steps you put into place at the workshop can be repeated the day after and again the day after that until they become second nature.
Plus every attendee is granted access to my private social sales training group with weekly training videos, 24/7 on-demand archives, and a thriving community of 100’s of sales people helping each other. It’s not a magic trick and there’s no easy button, you have to do the work. So we hold you accountable for actually doing the work.
Sign Up for the Free Preview
There is a cost for the workshop, and we would like to give you a preview of what to expect by participating in it. On Thursday August 8th, Terry and I will be hosting a live 30-minute stream talking about the importance of social media and your online presence, and provide an overview of what will be covered in the workshop. The preview is absolutely free.
Follow this link and register for our free live streaming preview so that you can join us ‘Backstage on the Zoom’ or what the live stream right here.
Save Additional 20% With Promo Code
Cost for the workshop is $147 and the Early Bird pricing is only $97, but as an AutoConversion Member you can save an additional 20% off your registration by following this link and entering promo code ‘thatsmyjam.‘
Get more reviews, more referrals, and more repeat business by building better, stronger, more authentic relationships – online and in person.