Bill Kurtis Finds the Internet

There is a subtlety in this AT&T ad with Bill Kurtis “finding the Internet” on a deserted island with an Amelia Earhadt plane replica in the back drop. See if you can identify it.


Notice when he shows his laptop screen that you see Microsoft Outlook. Every time I see the commercial on TV I chuckle because while I get the point in showing the screen, there is nothing on the screen to indicate an Internet connection.


Apparently, someone picked up on that because the other night when that add came on and Bill showed the screen, the visual was different and appeared to be downloading email messages. I noticed this of course and was quite humored by the fact that they enhanced the ad.

About the Author

Ryan Gerardi
Creative, resourceful, and resilient B2B sales and marketing technologist who works with people and businesses on a variety of levels to help elevate their game, their brand, and their businesses.
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